California SB-37: Understanding Attorney Advertising Disclosures
2024-12-15 · Alliance Legal Network
California Senate Bill 37 (SB-37), codified at Business & Professions Code §§ 6157–6159.2, regulates advertisements that offer or imply access to legal services.
What Consumers Should See
Compliant attorney advertising must clearly identify itself as attorney advertising and name a California-responsible attorney with bar number and office location.
Marketing Services vs. Law Firms
A legal marketing service may offer free case reviews but cannot hold itself out as a law firm, provide legal advice, or imply it represents consumers.
No Guarantees
Phrases about compensation or free reviews describe intake evaluations only. They do not guarantee any legal outcome or monetary award.
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